Lara Price

Lara Price

Executive Vice President- Philadelphia 76ers

In her position as Chief Operating Officer, Lara Price oversees the Philadelphia 76ers Business Operations including development and the community engagement arms for one of the National Basketball Association’s most storied franchises. She is one of the highest-ranked women in the NBA with more than 25 years of experience. Price is the 76ers’ primary intermediary with the league office and the key liaison between the business and basketball arms of the organization.

She played a critical role in the formation of Harris Blitzer Sports & Entertainment and leads operations and communications between the venture’s sports and entertainment properties, including the New Jersey Devils (NHL) and Prudential Center, a top-seven ranked performance venue in the U.S., located in Newark, New Jersey. Price was a leader in developing the Philadelphia 76ers Training Complex located in Camden, New Jersey. The 150,000-square-foot facility is home to the 76ers basketball and business operations, and the largest and most technically advanced training facility in professional sports.

In her position, Price serves as an ambassador between the 76ers organization and the City Municipalities of Philadelphia and Camden. Among her responsibilities, Price additionally oversees the operation of the Delaware Blue Coats, the 76ers NBA G League affiliate and the development and construction of the team’s 120,000-square-foot arena, training complex and community sports center, the 76ers Fieldhouse, in Wilmington, Delaware. In 1998, Price became one of the first female Vice Presidents in the NBA.

She has collected numerous awards throughout her career including being named as one of Adweek’s “Most Powerful Women in Sports,” Philadelphia Business Journal’s “Women of Distinction,” Sports Business Journal’s “Game Changers” and named NAWBO South Jersey’s “Trailblazer of the Year.” In addition, Price is an honoree of the Women in Sports & Events (WISE) Woman of the Year Award, recognizing female leaders who have made a significant impact in the business of sports.

Price currently sits on the board for the Sixers Youth Foundation and is chairman, President of Wilt Chamberlain Memorial Fund. She is an active board member of the Police Athletic League, where she also retains a seat on the Education and Finance Committees. In addition, Price is a member of the Board of Trustees for the Camden Health and Athletic Association and the Philadelphia Sports Advisory Board. Price joined the 76ers in 1996 as Director of Marketing after serving as Manager of Team Services for the NBA. She also served as Director of Team Services for the Continental Basketball Association.

A native of Boulder, Colorado, Price is a graduate of Colorado State University where she was a member of the women’s basketball team. Price currently resides in suburban Philadelphia.

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